Reward followers with exclusive DMs
Send exclusive links, codes and offers by DM, only to the people who follow you.
1When someone comments on…
A specific post or reel
Any post or reel
2Followers get the DM
Thanks for following! Here's your members-only code: FAN15 🎁
Sound familiar?
creator
Followers get 15% off today, comment CODE
followerNow
CODE
Reply
creatorNow
Check your DMs!
Reply
That’s Awwtomation.
You follow us, so here's your code: FAN15
Yay, thank you!
Enjoy! It works until Sunday.
Built to convert.
Followers who get real perks stick around, and come back to buy.
- ✓ Set up in minutes
- ✓ Build before you pay
- ✓ Cancel anytime
Reward your followers
- Exclusive codes for followers only
- Early access before everyone else
- Loyal fans who keep coming back
Grow while you reward
- Follow status checked automatically
- Non-followers get a nudge to follow first
- Tag every follower for your next broadcast
Customer stories
Customer name
· followers
“Add a real customer quote here.”
Customer name
· followers
“Add a real customer quote here.”
Customer name
· followers
“Add a real customer quote here.”
Customer name
· followers
“Add a real customer quote here.”
Reward followers in 3 steps
Check, reward, repeat.
Post your offer
Ask followers to comment a keyword.
Thanks for following! Here's your code 🎁
We check who follows
Followers get the DM. Everyone else is asked to follow.
Fans
@maya.lama✓
Grow your fan list
Every follower is tagged for your next campaign.
Ready to reward your followers?
Sell to fans
- Codes that bring buyers back
- Links with tracked clicks
- Offers for followers only
Questions, answered
Does it DM people the moment they follow?
No. Instagram doesn't tell apps when someone follows. The DM goes out when someone comments or messages you, and only followers receive it.
What do non-followers get?
A friendly request to follow, with a button to check again.
Can I message followers again later?
Yes. Broadcast to tagged contacts inside Meta's 24-hour window, from the Starter plan.
Can I decide which followers receive the offer?
Yes. Choose the trigger, audience and offer, then tag contacts for later follow-up.