--- title: "AI Chatbot for Instagram & Messenger DMs" description: "An AI chatbot that answers Instagram and Messenger DMs in your words, with your prices and policies. Built in on Pro and Agency, or bring your own AI key." canonical: "https://www.awwtomation.com/product/ai" --- # Scale every conversation without losing your voice Answer every buyer in your tone, using your prices, policies and product knowledge. Awwtomation AI is an AI chatbot that answers Instagram and Facebook Messenger DMs. Agents run on Awwtomation AI, the built-in model included on Pro and Agency, or on the workspace's own key from 24 providers (OpenAI, Anthropic, Google Gemini, OpenRouter, xAI, Mistral, DeepSeek, Groq and more) or a public OpenAI-compatible endpoint. An agent is a prompt, a knowledge block, guardrails, a fallback reply and approved link buttons. It is added to a flow as an AI reply step, replies by DM in English or Romanised Nepali for a set number of turns, and takes a handover branch when it cannot help. Workspace keys are encrypted at rest and never returned to the browser. ## Your always-on DM assistant Set it up once. Minimum effort, every buyer answered. ### AI replies Your prompt plus your facts means every question is answered the way you would answer it, at three in the morning. ### AI on comments A comment starts the flow and the AI answers the buyer in a private DM, while the post is still warm. ### AI that knows its limits Guardrails say what it must never do. Past that it stops guessing and leaves the chat for your team. ## Smarter automations, better conversations - **AI reply step**: Drop it into any flow, next to Send message, Ask a question and Follow gate. - **Knowledge block**: Prices, hours, delivery and returns, pasted in word for word. - **Guardrails**: The rules it can never break, written in your own words. - **Handover**: When it cannot help, your team gets the chat, not the buyer a wrong answer. ## Built in, or bring your own key Awwtomation AI works out of the box on Pro and Agency. On any plan, connect your own provider's key and that provider bills you directly. - **24 providers, or your own endpoint**: OpenAI, Anthropic, Google Gemini, OpenRouter, xAI, Mistral, DeepSeek, Groq and more, or any public OpenAI-compatible endpoint. - **Keys encrypted, never sent back**: Saved with AES-256-GCM, decrypted only on the server. The browser only ever sees the last four characters. - **You can see what it does**: Replies sent, tokens in and tokens out are counted per agent, whichever model it runs on. Built-in replies count toward your plan's monthly AI replies. - **Off is a valid setting**: Keyword flows work exactly as before. The AI step is one node you choose to add, on the automations you choose. ## Live in five. Literally. 1. **Pick a model**: Use Awwtomation AI, or connect your own key 2. **Write the agent**: Your prompt, your facts, your rules 3. **Drop it in a flow**: Add the AI step and switch the flow on ## Frequently asked questions ### Do I need my own AI key? Only on Starter. On Pro and Agency, agents use Awwtomation AI, our built-in model, by default. On any plan you can switch an agent to your own OpenAI, Anthropic, Gemini or other provider key, billed by that provider. ### Does AI cost extra? No. Pro includes 3,000 built-in AI replies a month and Agency 15,000. At the limit, AI steps send your fallback reply until the 1st, and agents on your own key keep replying. Your own key is billed by your provider. ### Which languages does it reply in? English or Romanised Nepali. A message written in Devanagari gets a reply in Romanised Nepali. ### Can the AI invent a price or a link? It can only send links you added as buttons, because it names a button and we fill in the URL. Prices come from the knowledge block you paste in. ### What happens if the AI can't answer? It stops instead of guessing: the contact gets the fallback reply you wrote and the flow takes its Needs a human branch, with the whole chat in your inbox. ### Do I have to use AI at all? No. Keyword flows work exactly as before, and the AI reply step is one node you can choose to add. ### Will Awwtomation get my account blocked? No. Awwtomation respects Instagram and Messenger messaging limits and never asks for your social password. --- Get started: https://app.awwtomation.com/login