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Scale every conversationwithout losing your voice

Answer every buyer in your tone, using your prices, policies and product knowledge.

What should the agent do?

Quote the price, then ask which size they want

Your always-on DM assistant

Set it up once. Minimum effort, every buyer answered.

AI replies

Your prompt plus your facts means every question is answered the way you would answer it, at three in the morning.

AI on comments

A comment starts the flow and the AI answers the buyer in a private DM, while the post is still warm.

AI that knows its limits

Guardrails say what it must never do. Past that it stops guessing and leaves the chat for your team.

AI reply step

Drop it into any flow, next to Send message, Ask a question and Follow gate.

Get started
AI reply step1/4

Your workspace,inside your AI assistant

Connect through MCP, ask in plain language, and review the result in Awwtomation before anything goes live.

MCP sessionConnected to Awwtomation
Build a flow: when someone comments PP on my new reel, DM them the price and ask which size they want.

Assistant via MCP

I’m working in your workspace now…

Workspace found

everest.threads · Instagram

Draft created

Nothing publishes without review

Awwtomation result

PP to price · draft

Needs review

Trigger

Comment contains PP

Message

Price and free delivery

Ask

Which size?

Tag

Buyer

Pipeline

New orders

Ready when you are

Open the draft, check the copy, then switch it on.

Review in Awwtomation

Built in, or bring your own key

Awwtomation AI works out of the box on Pro and Agency. On any plan, connect your own provider's key and that provider bills you directly.

Provider connection

Your model, your billing, your workspace

Encrypted

Choose your provider

OOpenAI compatible
AAnthropic
GGoogle Gemini

Also works with Groq, OpenRouter, DeepSeek, Together, Mistral, or your own compatible endpoint.

New connection

Everest OpenAI

Test passed

Model

gpt-4.1-mini

API key

••••••••••••84KD

Endpoint

https://api.openai.com/v1

Keys are encrypted before storage. Awwtomation uses this connection only to run the agents you enable.

Connect provider

Smarter flows,better conversations

Keyword flows do the routine. The agent does the rest.

Without Awwtomation AI:

Losing sleep and sales

  • Racing Meta's 24-hour window by hand.
  • One typo and the keyword misses.
  • Every new product needs a new flow.
  • Buyers go quiet while they wait.
Get started

With Awwtomation AI:

Answered while you sleep

  • Every question gets an answer.
  • Your prices, quoted correctly.
  • New facts pasted in, not rebuilt.
  • A person takes over when it matters.
Get started

Live in five. Literally.

From a blank agent to your first answered DM in less time than it takes to make tea.

Get started

Start your workspace

Connect your account, pick a provider, and keep your settings in one place.

Can I use a coupon today?
Yes. Here's 10% off your first order.

Go live in minutes

Give your agent a goal, then watch a useful reply take shape before you publish.

Stay in control

Edit the prompt, pause the agent, or bring a teammate into any conversation.

Frequently asked questions

Do I need my own AI key?

Only on Starter. On Pro and Agency, agents use Awwtomation AI, our built-in model, by default. On any plan you can switch an agent to your own OpenAI, Anthropic, Gemini or other provider key, billed by that provider.

Does AI cost extra?

No. Pro includes 3,000 built-in AI replies a month and Agency 15,000. At the limit, AI steps send your fallback reply until the 1st, and agents on your own key keep replying. Your own key is billed by your provider.

Which languages does it reply in?

English or Romanised Nepali. A message written in Devanagari gets a reply in Romanised Nepali.

Can the AI invent a price or a link?

It can only send links you added as buttons, because it names a button and we fill in the URL. Prices come from the knowledge block you paste in.

What happens if the AI can't answer?

It stops instead of guessing: the contact gets the fallback reply you wrote and the flow takes its Needs a human branch, with the whole chat in your inbox.

Do I have to use AI at all?

No. Keyword flows work exactly as before, and the AI reply step is one node you can choose to add.

Will Awwtomation get my account blocked?

No. Awwtomation respects Instagram and Messenger messaging limits and never asks for your social password.