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How to Track results with analytics

See DMs sent, link clicks, click rate and new leads, find your busiest hours and top keywords, and open a report for any single automation.

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Analytics show which automations turn comments into customers, when your audience is most active and what people ask for, so you know what to post next.

Steps

  1. 1

    Open Analytics

    Click Analytics and pick Last 7 days, Last 30 days, Last 90 days or a custom range. Filter by account or automation. The cards at the top compare each number with the period before.

    app.awwtomation.com/analytics
    The Analytics page with runs, DMs sent, link clicks, click rate, new contacts and new leads
  2. 2

    Follow comments to leads

    From comment to lead shows how many people commented or messaged, got a DM, clicked or replied, and became a lead. The Automations table puts every automation side by side.

    app.awwtomation.com/analytics
    The funnel from comment to lead and the automations table
  3. 3

    Find your busiest times and keywords

    Busiest times shows when people interact, hour by hour, in Nepal time. Top keywords shows which words started the most conversations.

    app.awwtomation.com/analytics
    Busiest times by hour and the top keywords
  4. 4

    See why DMs weren't sent

    Why DMs weren't sent groups every skip by reason. Click Open Logs to look at them one by one.

    app.awwtomation.com/analytics
    Pipeline stages and why DMs weren't sent
  5. 5

    Open one automation's report

    From the … menu on any automation, choose Analytics for its own report: runs, DMs sent, clicks, click rate, keywords and the latest messages.

    app.awwtomation.com/automations
    The report for the Autumn collection link automation

Tips

  • Post when Busiest times is darkest, and turn your automations on before you post.
  • A low click rate usually means the DM needs a clearer button, not a different keyword.
  • Export CSV gives you the numbers for your own reports.

Questions

Where do link clicks come from?

From links Awwtomation tracks, like the short links on the Links page, attributed to the contact and the automation or broadcast that sent them.

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