---
title: "Track results with analytics"
description: "See DMs sent, link clicks, click rate and new leads, find your busiest hours and top keywords, and open a report for any single automation."
canonical: "https://www.awwtomation.com/how-to/track-results-with-analytics"
---

# Track results with analytics


Analytics show which automations turn comments into customers, when your audience is most active and what people ask for, so you know what to post next.

## Steps

### Open Analytics

Click **Analytics** and pick **Last 7 days**, **Last 30 days**, **Last 90 days** or a custom range. Filter by account or automation. The cards at the top compare each number with the period before.

![The Analytics page with runs, DMs sent, link clicks, click rate, new contacts and new leads](https://www.awwtomation.com/how-to/track-results-with-analytics/1-analytics.webp "app.awwtomation.com/analytics")

### Follow comments to leads

**From comment to lead** shows how many people commented or messaged, got a DM, clicked or replied, and became a lead. The **Automations** table puts every automation side by side.

![The funnel from comment to lead and the automations table](https://www.awwtomation.com/how-to/track-results-with-analytics/2-funnel.webp "app.awwtomation.com/analytics")

### Find your busiest times and keywords

**Busiest times** shows when people interact, hour by hour, in Nepal time. **Top keywords** shows which words started the most conversations.

![Busiest times by hour and the top keywords](https://www.awwtomation.com/how-to/track-results-with-analytics/3-busiest.webp "app.awwtomation.com/analytics")

### See why DMs weren't sent

**Why DMs weren't sent** groups every skip by reason. Click **Open Logs** to look at them one by one.

![Pipeline stages and why DMs weren't sent](https://www.awwtomation.com/how-to/track-results-with-analytics/4-why.webp "app.awwtomation.com/analytics")

### Open one automation's report

From the **…** menu on any automation, choose **Analytics** for its own report: runs, DMs sent, clicks, click rate, keywords and the latest messages.

![The report for the Autumn collection link automation](https://www.awwtomation.com/how-to/track-results-with-analytics/5-report.webp "app.awwtomation.com/automations")

## Tips

- Post when **Busiest times** is darkest, and turn your automations on before you post.
- A low click rate usually means the DM needs a clearer button, not a different keyword.
- **Export CSV** gives you the numbers for your own reports.

## Q: Where do link clicks come from?

A: From links Awwtomation tracks, like the short links on the **Links** page, attributed to the contact and the automation or broadcast that sent them.