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How to Send a broadcast to your contacts

Message a tagged group of Instagram or Messenger contacts at once or on a schedule. Only people inside Meta's 24-hour window are counted and sent to.

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A broadcast sends one message to many contacts: a restock, a sale, an event. Meta only lets businesses message people who wrote to them in the last 24 hours, so Awwtomation counts exactly who can get it before you send.

Steps

  1. 1

    Start a new broadcast

    Open Broadcasts and click + New broadcast. Broadcasts are on every plan from Starter.

    app.awwtomation.com/broadcasts
    The Broadcasts list with the New broadcast button
  2. 2

    Choose who gets it

    Pick the Account to send from. Under People, choose Everyone, A saved segment or By tag. With By tag, click Add tag under Include people tagged and pick your tags.

    The orange card shows how many Can get it now: everyone who matches and has messaged you in the last 24 hours.

    app.awwtomation.com/broadcasts/new
    The tag picker open on the Audience step
    app.awwtomation.com/broadcasts/new
    The audience set to contacts tagged size-guide, with 10 who can get it now
  3. 3

    Write the message

    Click Continue. Write the Text, insert First name with the chips, and add up to three Link buttons. The phone shows the preview.

    app.awwtomation.com/broadcasts/new
    The Message step with text, a Shop now button and a preview
  4. 4

    Pick when it goes out

    Choose Send now or Schedule. With Schedule, pick a date and time or tap a quick option like Tomorrow 18:00.

    app.awwtomation.com/broadcasts/new
    The When step with Schedule picked for tomorrow at 18:00
  5. 5

    Check and send

    Review the name, the account, the audience, the message and the time, then click Send to or Schedule for. You can cancel a scheduled broadcast from the list until it goes out.

    app.awwtomation.com/broadcasts/new
    The Review step with the Schedule button highlighted

Who can get a broadcast

Only people who messaged you in the last 24 hours. The count updates as that changes, so a broadcast scheduled for tomorrow reaches whoever is inside the window when it's sent. To reach more people, run automations that start conversations, like comment-to-DM, a day before.

Questions

How many broadcasts can I send?

Ten a month on Starter, fifty on Pro and two hundred on Agency.

Can I broadcast to all my followers?

No. Meta doesn't allow messaging followers who haven't written to you. Broadcasts reach contacts inside the 24 hour window.

Try it on your account

Build it now. Nothing is sent until you pick a plan.

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