How to Send a broadcast to your contacts
Message a tagged group of Instagram or Messenger contacts at once or on a schedule. Only people inside Meta's 24-hour window are counted and sent to.
A broadcast sends one message to many contacts: a restock, a sale, an event. Meta only lets businesses message people who wrote to them in the last 24 hours, so Awwtomation counts exactly who can get it before you send.
Steps
- 1
Start a new broadcast
Open Broadcasts and click + New broadcast. Broadcasts are on every plan from Starter.
- 2
Choose who gets it
Pick the Account to send from. Under People, choose Everyone, A saved segment or By tag. With By tag, click Add tag under Include people tagged and pick your tags.
The orange card shows how many Can get it now: everyone who matches and has messaged you in the last 24 hours.
- 3
Write the message
Click Continue. Write the Text, insert First name with the chips, and add up to three Link buttons. The phone shows the preview.
- 4
Pick when it goes out
Choose Send now or Schedule. With Schedule, pick a date and time or tap a quick option like Tomorrow 18:00.
- 5
Check and send
Review the name, the account, the audience, the message and the time, then click Send to or Schedule for. You can cancel a scheduled broadcast from the list until it goes out.
Who can get a broadcast
Only people who messaged you in the last 24 hours. The count updates as that changes, so a broadcast scheduled for tomorrow reaches whoever is inside the window when it's sent. To reach more people, run automations that start conversations, like comment-to-DM, a day before.
Questions
How many broadcasts can I send?
Ten a month on Starter, fifty on Pro and two hundred on Agency.
Can I broadcast to all my followers?
No. Meta doesn't allow messaging followers who haven't written to you. Broadcasts reach contacts inside the 24 hour window.
Try it on your account
Build it now. Nothing is sent until you pick a plan.





