How to Run a giveaway on Instagram
Turn every comment into a giveaway entry: check entrants follow you, tag each one, confirm the entry by DM and find everyone who entered in Contacts.
A giveaway gets hundreds of comments in a day. Awwtomation answers every one, checks the follow, and keeps a tidy list of entrants for the draw.
Steps
- 1
Pick Run a giveaway
In Automations, click Browse templates, filter by Engage your audience and click Run a giveaway.
app.awwtomation.com/automations
- 2
See the flow
Any comment goes to a Follow gate. Followers are tagged
giveawayand get a confirmation. People who don't follow yet are asked to follow first.app.awwtomation.com/automations
- 3
Let every comment count
Click the trigger. The template uses Any text, so every comment on the post is an entry. No keyword to remember.
app.awwtomation.com/automations
- 4
Choose the giveaway post
Under Posts, pick Specific posts and tick only your giveaway post, so comments on other posts aren't counted.
app.awwtomation.com/automations
- 5
Ask entrants to follow
Click the Follow gate and write the request in Ask them to follow. It goes out with an I'm following button.
app.awwtomation.com/automations
- 6
Tag everyone who enters
The Add tag step tags each entrant
giveaway. Change it to something likedashain-giveawayif you run more than one.app.awwtomation.com/automations
- 7
Confirm the entry
Click the Send message step and tell them they're in and when you'll announce the winner.
app.awwtomation.com/automations
- 8
Go live
Click Go live before you post, so the first comments count too.
app.awwtomation.com/automations
- 9
See who entered
Open Contacts and filter by the
giveawaytag, or pick the segment from Segments. Every entrant is there with their username.app.awwtomation.com/contacts
After the giveaway
Pause the automation from the Automations list when entries close. Awwtomation doesn't draw the winner for you: export the tagged contacts to CSV from the … menu in Contacts and pick one.
Questions
Does a second comment count as a second entry?
No. Once per person is on, so each person is entered and messaged once, however often they comment.
Can I run a giveaway on a Facebook Page?
Yes, with the Messenger template of the same name. It tags every commenter and confirms in Messenger, without the follow check.
Try it on your account
Build it now. Nothing is sent until you pick a plan.