---
title: "Automate Instagram story replies"
description: "Send a code or link to everyone who replies to your story with a keyword, instantly and even while you sleep, with the Give coupons in stories template."
canonical: "https://www.awwtomation.com/how-to/automate-instagram-story-replies"
---

# Automate Instagram story replies


Story replies come in fast and the story is gone in 24 hours. Answer every one with a code the moment it arrives.

## Steps

### Pick Give coupons in stories

In **Automations**, click **Browse templates**, filter by **Story reply** and click **Give coupons in stories**.

![The template gallery filtered to Story reply templates](https://www.awwtomation.com/how-to/automate-instagram-story-replies/1-template.webp "app.awwtomation.com/automations")

### See the flow

A story reply with your keyword tags the person `coupon`, then sends the code.

![The story reply flow: trigger, Add tag and Send message](https://www.awwtomation.com/how-to/automate-instagram-story-replies/2-flow.webp "app.awwtomation.com/automations")

### Set the keyword

Click the trigger. **Story reply** is already picked under **Starts when someone sends a**. Add the word you'll put on the story, like `SALE`, to **Run on**.

![The trigger set to Story reply with SALE added as a keyword](https://www.awwtomation.com/how-to/automate-instagram-story-replies/3-trigger.webp "app.awwtomation.com/automations")

### Write the code message

Click the **Send message** step. Put the code, when it ends and a button to your shop.

![The Send message step with the DASHAIN20 code and a Shop the sale button](https://www.awwtomation.com/how-to/automate-instagram-story-replies/4-message.webp "app.awwtomation.com/automations")

### Test it

Click **Test**, type `SALE` as the sample story reply and click **Run test**.

![The Test it dialog showing the reply to SALE](https://www.awwtomation.com/how-to/automate-instagram-story-replies/5-test.webp "app.awwtomation.com/automations")

### Go live before you post

Click **Go live**, then post your story with a text sticker that says exactly what to reply: "Reply SALE for 20% off."

![The builder with Go live highlighted](https://www.awwtomation.com/how-to/automate-instagram-story-replies/6-go-live.webp "app.awwtomation.com/automations")

## Following up

Because the person messaged you first, you can keep the conversation going for 24 hours. Add a button that leads to a **Next step**, or answer yourself from the **Inbox**.

## Q: Does it work with story mentions?

A: No. The trigger is a reply to your story. Mentions of your account in other people's stories don't start it.

## Q: What about replies without the keyword?

A: They land in your inbox for your team to answer. To answer every reply, set the keywords to **Any text**.